Privacy Policy

We're bootstrapped and proud—which means we answer to you, not investors

Effective Date: August 5, 2025

Last Updated: October 14, 2025

Welcome to Swayed! This Privacy Policy explains how we collect, use, protect, and share your information when you use our platform. We take your privacy seriously and are committed to transparency.

Important Note

This Privacy Policy incorporates by reference our Biometric Data Privacy Policy and Acceptable Use Policy. Please review all policies carefully.

1. Contact Information

If you have any questions about this Privacy Policy or your data, please contact us at:

  • Email: support@swayed.io
  • Website: https://swayed.io

2. Information We Collect

2.1 Account Information

When you sign up for Swayed, we collect:

  • Name and email address
  • Password (encrypted and securely stored)
  • Profile information you choose to provide
  • Payment information (processed securely through our payment provider)

2.2 Content and Canvas Data

When you use Swayed's Mindflow canvas, we collect:

  • Content you upload (videos, PDFs, images, podcasts, documents)
  • URLs and content you import from platforms like YouTube, TikTok, Instagram
  • Voice recordings and transcripts
  • Text and content you create within Swayed
  • Canvas configurations and workflows

2.3 Biometric Data

Critical: Biometric Data Collection

Creating AI avatars involves processing biometric information, including facial geometry (extracted from photos/videos you upload) and voice characteristics (voiceprints from audio recordings). This data is considered biometric identifiers under laws like BIPA (Illinois), CUBI (Texas), and similar state laws. For complete details, please read our Biometric Data Privacy Policy.

For AI avatar creation, we collect:

  • Photos/images you upload
  • Voice samples and audio recordings
  • Avatar configurations and preferences
  • Generated avatar content

2.4 Integration Data

When you connect third-party services, we may access:

  • Slack workspace data (with your permission)
  • Shopify store information
  • Meta Ads account data
  • Amazon Seller account information
  • Google Drive documents (if connected)
  • Other platforms you authorize

2.5 Usage Data

We automatically collect:

  • Browser type and version
  • IP address (for security and general location)
  • Usage patterns and feature interactions
  • Performance data and error logs
  • Device information and operating system

3. How We Use Your Information

3.1 To Provide Our Services

  • Create and manage your account
  • Generate AI avatars and content
  • Process your canvas workflows
  • Enable integrations with your business tools
  • Provide customer support and respond to inquiries

3.2 To Improve Swayed

  • Analyze usage patterns to enhance features
  • Fix bugs and improve performance
  • Develop new features based on user needs
  • Ensure platform security and prevent fraud

3.3 To Communicate With You

  • Send transactional emails (receipts, account updates)
  • Provide product updates and new feature announcements
  • Respond to your support requests
  • Send marketing communications (with your consent)

We will never spam you. As a bootstrapped company, we respect your inbox as much as we respect our own. You can unsubscribe from marketing emails at any time.

3.4 AI Model Usage

  • We use ChatGPT-4o, Claude Sonnet 4, and Gemini 2.5 Pro to power our AI features
  • Your content is processed through these models based on your selection
  • We do NOT use your personal data to train AI models
  • Generated content belongs to you

4. Third-Party Services and Data Sharing

We DO NOT sell your personal data. Ever. Period.

We may share data with:

4.1 Service Providers

Companies that help us run Swayed, including:

  • Hosting: Secure cloud infrastructure providers
  • Payments: Payment processing services (your payment info is never stored on our servers)
  • Analytics: Tools to understand platform usage and improve performance
  • Customer Support: Help desk and communication tools

4.2 AI Providers

We use the following AI services to power Swayed's features:

ProviderPurposeData Shared
OpenAI (ChatGPT-4o)Content generation, analysisYour prompts and content
Anthropic (Claude Sonnet 4)Advanced reasoning, analysisYour prompts and content
Google (Gemini 2.5 Pro)Content generation, multi-modalYour prompts and content
HedraAI avatar generationPhotos, voice recordings, biometric data

Hedra and Biometric Data

When you create AI avatars, your photos and voice recordings (including biometric identifiers) are sent to Hedra for processing. Hedra's use of your data is governed by their privacy policy.

4.3 Your Authorized Integrations

We share data with platforms you explicitly connect to Swayed (e.g., Slack, Shopify, Google Drive). You control what data is shared through these integrations.

4.4 Legal Requirements

We may disclose your information if required by law or to:

  • Comply with legal obligations or valid legal requests
  • Protect the rights, property, or safety of Swayed, our users, or others
  • Detect, prevent, or address fraud or security issues
  • Enforce our Terms of Service or other policies

5. Data Retention

  • We keep your account data while you're an active user
  • Canvas content is retained until you delete it
  • Biometric data is deleted within 30 days of avatar creation completion or account closure (whichever comes first)
  • After account closure, we retain minimal data for legal compliance (typically 30-90 days)
  • Backups may retain data for up to 90 days after deletion

You can delete your data at any time. Go to your account settings to delete specific content, avatars, or your entire account. Biometric data will be permanently deleted within 30 days.

6. Your Biometric Data Rights

Enhanced Rights for Biometric Data

If you are a resident of Illinois, Texas, Washington, California, or other states with biometric privacy laws, you have additional rights regarding your biometric data. For complete details, please see our Biometric Data Privacy Policy.

You have the right to:

  • Know: What biometric data we collect and how we use it
  • Consent: Explicitly opt-in before we collect biometric data (required by law)
  • Delete: Request deletion of your biometric data at any time
  • Access: Request a copy of your biometric data
  • Opt-Out: Decline to provide biometric data (you can still use non-avatar features)

To exercise these rights, contact us at support@swayed.io.

7. State-Specific Privacy Rights

7.1 California Residents (CCPA/CPRA)

California residents have the right to:

  • Know what personal information we collect and how we use it
  • Request deletion of your personal information
  • Opt-out of the "sale" of personal information (we don't sell your data)
  • Non-discrimination for exercising your privacy rights

7.2 Illinois Residents (BIPA)

Illinois residents have enhanced rights under the Biometric Information Privacy Act (BIPA). See our Biometric Data Privacy Policy for details.

7.3 Texas Residents (CUBI)

Texas residents have rights under the Capture or Use of Biometric Identifier Act (CUBI). See our Biometric Data Privacy Policy for details.

7.4 Washington Residents

Washington residents have rights under state biometric privacy laws. See our Biometric Data Privacy Policy for details.

7.5 Other States

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have similar rights to access, delete, and correct their personal information.

8. Your Rights and Choices

8.1 Access and Control

You can:

  • Access your personal data anytime through your account settings
  • Correct or update your information
  • Delete your account and associated data
  • Export your content and AI avatars
  • Request a copy of all your data

8.2 Communication Preferences

  • Unsubscribe from marketing emails using the link in any email
  • Contact support@swayed.io to update preferences
  • Essential service emails (receipts, security alerts) cannot be opted out of while you have an account

8.3 Your AI Avatars

  • You can export and use your AI avatars outside of Swayed
  • You control who sees and uses your avatars
  • We don't use your avatars for our own purposes
  • You can delete avatars and associated biometric data at any time

9. Data Storage and Security

  • Your data is stored on secure servers within the United States
  • We use encryption for data in transit (TLS/SSL) and at rest (AES-256)
  • We implement industry-standard security measures, including firewalls and access controls
  • Our team follows strict security protocols and best practices
  • While we work hard to protect your data, no system is 100% secure

If you believe your account has been compromised, please contact us immediately at support@swayed.io.

10. International Data Transfers

Swayed is hosted and operated in the United States. If you're using Swayed from outside the U.S., your data will be transferred to and processed in the United States.

By using Swayed, you acknowledge and consent to this transfer and processing of your information in the U.S., where data protection laws may differ from those in your country.

11. Children's Privacy

Swayed is not intended for users under 18. We don't knowingly collect data from children. If you believe we have collected data from someone under 18, please contact us immediately at support@swayed.io, and we will delete it.

12. Cookies and Tracking

We use cookies and similar technologies to:

  • Essential Cookies: Make Swayed work (authentication, security)
  • Analytics Cookies: Understand how you use our product (with your consent)
  • Preference Cookies: Remember your settings and preferences

You can manage cookie preferences in your browser settings. Disabling essential cookies may affect platform functionality.

13. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices, technology, legal requirements, or other factors.

  • We'll notify you of significant changes via email or through the product
  • The "Last Updated" date at the top will always reflect the most recent version
  • Continued use after changes means you accept the updated policy

14. The Bottom Line

We're a bootstrapped company building Swayed for creators and businesses like you. We treat your data the way we'd want ours treated—with respect, security, and transparency. No sneaky stuff. No selling your data. Just honest tools to help you scale. Questions? Email us at support@swayed.io. We actually read and respond to every email.

15. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your data:

  • Email: support@swayed.io
  • Website: https://swayed.io